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LATEST PROJECTS

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Wells College in Aurora, NY is seeking to attract students who are intellectually curious and value diversity in their educational pursuits and wants to know WHY students choose Wells
Recommended ways to increase application numbers and overall awareness for the College
Change current slogan: "The education of an extraordinary life" to "Education for an extraordinary life"
Social Media Revamp: Stop "dual posting" on both Facebook/Twitter, post content related to fun at Wells, use #liberalarts to create presence in that space, generate website traffic and track clicks via bitly.com links
Add a blog/testimonial page on website, allowing current and former students to post about experiences
Add the questions "Why did you choose Wells?" or "How did you learn about Wells?" as short essay responses on the Common App. - Cost effective and informative for the target market

New bussiness located in Geneva, Ohio that was looking to increase awareness
Created and presented a full marketing campaign to the clients
Market Research: Assessed local and bordering city competition; looked at current distribution and products offered at each.
Social Media: Created and managed the company Twitter account. Created original and engaging content to increase awareness and drive website traffic using bitly.com links. Able to track the number of website redirects as well as Twitter impressions
PR: Proposed donating 15% of profit for one week to a local charity. Created press releases to be distributed to local media outlets
TV and Radio: Created a sample script for both. Recorded and edited a mock radio spot

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Led a University of Rochester affiliated project with Toshiba Business Solutions with the goal of finding an application solution for a fully integrated file management system accessible throughout all offices in the North Central region
Conducted extensive market research on the software systems used by competitors/other Toshiba branches; assessed benefits and costs of each
Presented the most efficient solution and presented all the steps for implementation in the Rochester branch

Just a sample of my work. To see more or discuss possible work >>